Rising numbers of South East Asian visitors travelling to the French Riviera

Rising numbers of South East  Asian visitors travelling to the French Riviera

 

As the world's leading destination with 88 million visitors in 2017, France attracts our European neighbors in the first place, but Asians come in strong, with 6 million tourists last year. And if China remains our largest supplier, Southeast Asia (ASEAN) is positioned just behind with 900,000 visitors in 2017. The French ambition: the million in 2020. But this figure could be reached as early as 2019 according to Morad Tayebi, regional director of Atout France for the ASEAN zone, invited at the end of June by the CRT Côte d'Azur and the Palais des Festivals and Congresses of Cannes to present its market to professionals from the Riviera.

With a growing middle class and a young population, the region is moving: 60 million people went abroad last year. Competition is tough, but France still stands out among European destinations. Main asset? " Its diversity: there is something for every budget, every taste, every age, " says Morad Tayebi. Gastronomy, culture and art of living are naturally appreciated, but the shopping offer is a big plus for Asians: " shopping is about 40% of their travel budget, they spend a lot and we are lucky enough to to have department stores and major French brands ". In Paris, and also on the Croisette. A Hermes bag bought in France is ""... If all markets are different, Southeast Asians travel mainly in groups and for leisure, even if individual tourism and MICE have the wind in their sails.

 

The challenges for the destination France? Attract first-time visitors to emerging markets (Indonesia, Thailand) and repeaters in the mature markets of Singapore and Malaysia (the largest ASEAN market in France). " Very often the first-time visitors are on multi-country, but the repeat clients try to focus on the experience of a destination where they will spend time, " explains Morad Tayebi. Hence an important promotional work of Atout France on the zone, actions of the CRT and a Palais des Festivals which reflects on how to integrate these high-potential markets into its CAP 2019. 
In the first half of 2018, according to Morad Tayebi quoting the CRT, tourist attendance from

 

For Morad Tayebi, it is undoubtedly the country with the greatest potential. 16 th largest economy, 5.2% growth in 2017 and forecasts the green with a 7 th place by 2030, 4 th 2050: Indonesia, locomotive of the region (40% of GDP in 'ASEAN), is emerging as a " future heavyweight " of Asian tourism to France. In short, " now is the time to sow the seeds"Prof. Morad Tayebi, a middle class estimated at 180 million, a young population that is on the move: 8.7 million Indonesians traveled abroad in 2015, we expect 12.8 million 2020. In 2017, there were 180,000 to visit France, their number 1 destination in Europe.Our more ... Shopping, culture, gastronomy - so far nothing original - and also ... an important halal offer, an asset Not insignificant of the Hexagon when we come from the first Muslim country in the world.In this respect, moreover, Indonesians are particularly fond of stays "family friendly".

Their assets concerning us? Visas obtained in 48 hours, an air service developed although indirect, many cities "emitting" tourists beyond Jakarta and its 30 million inhabitants, very spendthrift visitors (they are part of the Top 6 nationalities spending the plus, according to Atout France) who devote 38% of their budget to shopping. Good point too, the resilience of Indonesians, sadly accustomed at home, to terrorism, says Morad Tayebi. France has the wind in its sails, and the growth rates are " phenomenal ": + 50% in 2015, + 70% in 2016. " In a market of 265 million inhabitants, you do not have to be a statistician or an economist to understand that this is where you have to bet! "

 

10 countries: Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam, Burma, Brunei, Cambodia, Laos

6 th world GDP in 2015, 4 th in 2030

630 million inhabitants

172 million people are in the middle class (27%), 
they will be 454 million in 2030


Source : https://tribuca.net/

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